Geordie mukbang YouTuber, ClamminSam, who has two million subscribers, revealed on the 20th of January that her Teeside agency had sacked her for claiming that the parmo was a “Geordie creation”.
On the 16th of January, Sam uploaded a video of her eating a classic parmo, a hotshot parmo, a BBQ parmo, a parmo Kiev, a bolognese parmo, and a meat feast parmo, as one of many videos demonstrating her possession of an inhuman gastric-Bag-of-Holding. Unfortunately for her, an argument broke out in the comment section over the provenance of the parmo and she ‘liked’ a comment that stated “I was angry that people from Teeside claimed the parmo for themselves but I’m happy you posted a video of you somehow scranning down half a dozen of them.“
The fighting only intensified, with the YouTuber becoming the subject of various attacks on social media, including in the comments of her own videos. Many Smoggies, seemingly with a lot of free time, spammed her with malicious comments, which caught the attention of her agency.
Sam personally weighed in on the controversy via a post on her channel. She explained that she meant no disrespect to Teesiders and that she respected their culture but “the parmo is 100% a Geordie thing, you wouldn’t try and take pasta from the Italian-Americans would you”. She then added that her agency, which managed her social media platforms, had terminated her contract on the 19th of January.
According to a statement from the agency, Sam’s comments had had a huge impact on the Teeside people and that they could not continue to promote her in Teeside in good conscience.
Sam responded by apologising for any misunderstanding that hurt her Teeside fans but would not want to be promoted in Teeside if she had to claim that parmos are from Middlesbrough. She posted “If I have to say that parmo is a Teeside creation, then I choose not to be promoted in Teeside. I hope that Teeside netizens understand that Teeside YouTubers do not need to say Teeside food is Geordie to be popular here.”